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Meet David Yoho
Consultant | Coach | Speaker

David Yoho is a successful management consultant, executive coach and celebrated professional speaker, with 15 years of coaching youth sports as well. He provides systems, guidance and innovative perspectives to help Executives, Managers and Business Owners make better decisions.


He has produced more than 300 customized training programs on sales, lead generation, positioning, negotiation, hiring, training, coaching and managing. 

David's extended projects and relationships have provided a unique laboratory of data. But it is never enough to possess great information – the Secret Sauce is always knowing the “why” behind the data.


David’s formula for success is based on in-depth investigation. That includes what to ask, knowing where to look, conducting incisive interviews and then, pairing preparation with proven processes to provide ideas that work.


David will deliver the truth at the risk of popularity.


Partial List of Clients


Inc Magazine


Renewal by Andersen

American Airlines


Random House      Ferguson

Stanley Steemer

Sherwin Williams




Allstate Insurance



Bell Canada


American Red Cross

Owens Corning


Dippin’ Dots


Harry & David

Dun & Bradstreet

What David's Clients Say About Him

“The clarity of your steps has changed our beliefs.” 
- Harry & David


“You came across as one of us.” 
- Investor’s Business Daily


“Your impact was immediate and dramatic.”
- Manhattan Mini Storage


“You turned on the lights in our minds.”
- Harvestore Systems


"Your investigation and research were impressive."
- American Airlines


"Your professionalism and dedication to excellence is what sets you apart."
- INC Magazine


“Our sales representatives must provide a first-class service interaction every time – without forgetting they have quotas. You helped them learn how to achieve both sides of the equation.”
- Oracle

“You wrote the best sales letter I’ve ever seen.”
- Mark Victor Hansen (Author, Chicken Soup
for the Soul)


"You exhibit the traits we are trying to instill in our managers."
- Jos. A Bank Clothiers


"You took great pains to customize detailed, specific recommendations. Your concern for “getting it right” was evident."
- Killington Ski Resort


"I believe the key to your success was your ability to focus on our corporate objectives, not just our sales and service issues."
- Bell & Howell


“You learned our business and became one of us.”
- Dippin’ Dots


“You made an outrageous claim and surpassed it.” Our salespeople quickly gravitated to your methods because you didn’t just tell them how – you showed them how."
- Skaggs-Walsh Oil


The customer is not always right – but don’t tell them!

Asking the right questions is more valuable than knowing all the answers.

People won’t lose interest when they’re talking.

If you’re gonna lose – lose early!

Perception is reality even when it’s not.

Don’t confuse great service with unconditional submission.

Knowledge isn't power without action!

Arrogance and ignorance are life’s deadliest combination.

Consequences build character.

Negotiation begins at the moment of first contact.

The party who knows the most about the other
has the power to control the conversation.


The difference between a presentation and a recommendation
is an examination.


The most difficult parties to reach are often the easiest to sell.

If someone doesn’t believe you care, the result’s the same as if you didn’t.

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