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You determine the extent of customization, personalization and reinforcement.
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He identifies the needs and wants of your organization by studying:
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| Annual Reports |
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| News releases |
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| Training materials |
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| Third party research, reports & surveys |
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| Business plans |
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| Advertising & promotion |
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| Company & industry periodicals |
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| Marketing reports & surveys |
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He customizes his message by learning your:
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| Terminology |
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| Goals |
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| Recent performance vs. forecast |
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| History, values & successes |
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| Current challenges |
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| Changes in direction or philosophy |
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| Competition, antagonists and allies |
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| Pending (pertinent) legislation |
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He identifies the needs and wants of your participants by:
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| Interviewing your executives, board members, key leaders |
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| Acquiring facts about their skills, experiences, opinions, attitudes & beliefs through simple, easy questionnaires |
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| Allowing them to pose their own questions to David in advance of the event |
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He personalizes his message by:
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| Identifying the organization's and the participant's false beliefs (Falsisms) |
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| Connecting his message to the big picture |
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| Conducting mystery shopping |
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| Finding apostles within your group |
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| Resolving unresolved issues |
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He reinforces his message with:
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| Key phrases that anchor new beliefs (Yohoisms) |
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| Customized workbooks |
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| Customized audio and video programs |
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| Follow up with management |
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| Post event teleseminars |
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