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Click on the link for the version of the article you want to download and it will prompt
you to save the file in your system. It will arrive as either a "zip file" or as a "pdf file".
If you have any difficulty, contact us by e-mail (staff@davidyoho.com)
or phone (502) 254-2345 and we'll send the articles by another method.
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A Little Known Secret
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(pdf version)
How to write great sales letters, emails or faxes.
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Closing the Credibility Gap
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(pdf version)
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Creating Trust
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(pdf version)
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Deal Killers
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(pdf version)
Choices kill more sales than they create.
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Listening is Overrated
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(pdf version)
How to listen with purpose.
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Killer Assumptions
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(pdf version)
Assumptions can kill relationships.
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Lessons from Katrina
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(pdf version)
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3 Unwanted Realities
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(pdf version)
3 price realities affect every negotiation.
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Communicating Persuasively by Phone
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(zip version) (pdf version)
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''Real vs. Perceived Price Resistance''
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(zip version) (pdf version)
The ability to determine the difference between real and perceived
price resistance is critical to becoming a great negotiator.
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''A Faster Track to the Buying Decision''
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An interview reprinted from Professional Selling Magazine
(zip version) (pdf version)
Helping people make decisions is a major part of a sales professional's job.
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''Writing Letters that Sell''
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(zip version) (pdf version)
Develop more leads, build account loyalty and sell while you're sleeping.
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''How to Boost the Performance of Your Call Center''
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(zip version) (pdf version)
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When your sales and service people aren't performing up to their potential, chances are they need help they're not receiving. Here are 6 common failures and some simple solutions.
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 Click here to see a list of my favorite books!
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